Build your complete VCV-M2 strategy framework in minutes. Define your Vision, Crux (the one critical thing), Values, Methods, and Measures - then download your strategic plan.
VCV-M2 combines Marc Benioff's values-driven leadership approach with Richard Rumelt's strategic focus on identifying and overcoming the critical challenge (the "crux") that determines success.
This is a true one-page strategy -- designed for clarity and focus, not cramming five pages of content into one. Every word counts.
Watch this quick explainer to understand each component before building your strategy.
Learn how to use Vision, Crux, Values, Methods, and Measures
Coming SoonComplete each section to create a comprehensive strategic framework for your business.
Keep your total strategy under 350 words for maximum impact. Aim for clarity and conciseness - the best strategies are memorable and actionable.
The Crux = the single, most decisive, solvable challenge blocking your strategy.
North Star KPI = one metric that best reveals whether that Crux is being cracked.
Pick a measure that moves only when the Crux is addressed (e.g., "CAC to Payback under 6 mo" if the Crux is unsustainable acquisition costs). Track and broadcast it relentlessly; when the North Star KPI turns, you know the hill--the Crux--has been taken.
Complete all sections to download your strategy
This proven strategic framework helps you create clarity, alignment, and measurable progress across your organization.
Define clear direction with vision and customer outcomes that everyone can understand and rally behind.
Establish values that guide decision-making and create a consistent culture across your team.
Track execution with specific methods and measures that demonstrate real business impact.
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