Things worth
thinking through.

The Knowledge Firm Comes Apart

Your expertise isn't the moat

The Bitter Lesson says know-how loses to compute. What's left to own is the results.

Don't Build It Yourself. Especially Now.

The Classifieds Problem

Two agency owners say AI hasn't hurt them. Newspapers felt fine for a while too.

If AI Makes Your Work Cheaper, What Will You Sell More Of?

Saving hours isn't the real metric

Why Wait for Private Equity to Fix Your Business?

Build the company a buyer would want, while you still own the upside.

Build a Business That Doesn’t Depend on You

An AI-guided exercise to find owner dependence, strengthen your team and choose your next 90 days of work.

Why I’m Building Rex Again

An experiment in AI that already knows what it’s supposed to help you do.

My AI Built a Plan. I Hated It.

AI Will Take Longer Than I Thought

That's the opportunity

I built a project manager nobody has to update

The status was never missing. It was scattered across meetings, Slack, calendar, and email.

Am I Working for My AI Agents?

The five jobs you do for your agent without noticing — and the first system to build before you stop watching

Building Your AI Chief of Staff

Start simple

How to Start Building Your AI Workforce

Why you need to start with an AI Chief of Staff

10% of SMBs Take 2/3rds of all the Profits

My AI Manifesto

From $2M to $10M

The Power of Killing Your Industry’s Bottleneck

Your Company Has Brain

This is the key to AI compounding

OpenAI and Anthropic have the enterprise wrong

And that's why AI adoption is lagging

Noble Physicists Shouldn't Work on TikTok Videos

The moat is adoption velocity

I thought I was building a CRM

I was actually building a proprietary data machine for a niche market

Your Company's New Operating System

What I'm seeing across the cutting edge AI builders

The YC kids are coming for SMB services

Garry Tan is launching a jihad against B2B Services Companies

Your next hire may be half person, half AI

The job description is becoming an AI operating plan

There's No One to Call

So I'm building an army

The Harness Wars Have Begun

OpenAI is back in the game

75% of your work can probably be done by an agent

That's good news

Your next software vendor needs to answer one question

Dude, where's my MCP connector?

Last email. Here's what 6 weeks actually does.

One participant explains what changed.

Only 3 days to build your own AI system

Deadline: Monday at noon. Here's everything.

AI Can Diagnose but It Can't Testify

AI has no scars but humans do

The cohort is filling up. Price changes at 11 AM ET

17 People Enrolled. Price Goes Up Today at 11 AM

The $11,000-Per-Employee Opportunity Your Competitors Don't See Yet

Eat or be eaten

101 people signed up. Here's why.

We go live today at noon ET.

AI isn't a helper; It's a worker

The quiet shift from tracking work to doing work

The webinar your marketing agency doesn't want you to attend

12 minutes to a lead magnet. 30 minutes to a full pipeline.

Once AI Clicks Teams Get Excited

Lessons from our first embed projects

I built a lead generation system in 30 minutes. You're going to watch me do it again

No code. No developer. No agency. Just 30 minutes.

I Showed My COO Friend One Thing That Will Transform His Business...

He Hasn't Stopped Thinking About It

Software Development Deflation Is Real

It's showing us how AI will change most knowledge work

I Spite-Coded My Own Scheduling Assistant

SaaS pricing tactics are going to have to change

90% of companies see zero results from AI

I think I know why

The Small Businesses That Will Win the AI Race

It's Not Who You Thin

The App That Wiped $300b Off Software Stocks

Claude Cowork is the future

I Rebuilt Monday.com In An Hour

Then I built something really useful

"You Just Wrote Python!"

My take aways so far from my second AI for business owners cohort

Compound vs Stagnate: The real AI build/buy decision

I change my AI agents every week. Here's what that taught me.

Last spot: AI Cohort starts Thursday

Thursday 12PM ET. Final spot.

The Comfortable Fiction You're Telling Yourself

I made a checklist (5 AI Mistakes)

I just finished documenting the 5 costly AI mistakes I see 90% of business owners making right now...

Your AI Strategy is Only Operating at 10% Potential

Stop Buying AI Projects. Start Building Capabilities.

"The hottest new programming language is English"

The Rise of the Knowledge Programmer

I Had Two AI Agents Debate the Future of Work

The Sematic Layer (buzzword alert) is Your Future Competitive Moat

I Rebuilt My Company's CRM in 48 Hours

We just moved into the agentic future

Teaching Owners the Six Levels of AI

Where are you?

Why Salesforce gets 72% of growth from squeezing YOU, not serving you

Are you planning your exit from traditional SaaS?

I watched a client ignore $200K sitting in their email list

All companies have gold lying on the ground right in front of them

Big Companies are Winning with AI

And how to catchup

The Only Investment Thesis You Need: Find the Operator

Once you strike gold, just keep digging

Your Processes Should Get Smarter Every Week (Yours Don't)

Status: Draft - Ready for Review Target Length: ~1,100 words Target Audience: Business owners ($500K-$20M revenue), operations leaders Publication Timing: Tuesday 7 AM Lead Magnet: Agent Learning...

The Software Pricing Model Just Died (And You're About to Feel It)

We'll Be Measuring Token Efficiency Soon

Your payroll bill is about to become your compute bill

Agents will overtake your employee costs

Marketing is Shifting

AI is forcing us to rethink what "works"

Your Competitors Are Building a Memory—You’re Trusting Yours

Why smart owners are turning conversations into data before their brains delete the evidence.

The AI Disruption Wave Will Start Next Year

It's Not Fair But It's Happening

He made $750K and went home broke

Why gross margin is king

Is Your Team Push You?

Or Are You Pushing Your Team

This is the biggest change in search since Google

Are you ready for GEO?

Why Your $3M Success is Hiding a Profit Problem

Stop flying blind

Make AI Your Competitive Advantage

5 key use cases

Stop Being the Human Duct Tape in Your Business

Are You Playing Whack-a-Mole?

Your Competitors Just Hired 10 Employees You Can’t See

While You Debate They Automate

Your Business Doesn’t Care What Book You Just Read

It has it’s own problems

When Focus Becomes Blindness

Business rules were made to be broken

The Tech Giants Are The Canaries in the Coal Mine

There'll be fewer humans who get paid more

Why AI Will Make Doers Unstoppable

And leave everyone else behind

Corrected Link

Wish I had an agent for this

Why I Make My Agents Fight

Unlocking the AI Secret Almost No One Knows About

No One Is Coming To Save You

Why business owners need to learn AI themselves

Are you too cheap?

Stop Choking Your Business to Death

How to make ChatGPT useful

Prompting is still an art

The Human Bottleneck Killing Your Growth

It’s all about people

While You're On Version 3, Your Competition Is On Version 3,000

AI isn't just for automation; the real power is in simulation

Can AI Make You A Better Salesperson?

It Sure As Hell Did For Me. (15-Min Tool Inside)

Meet Rx: Your Real-Time Strategy Coach

He's just going to get better and better

I Just Saw the Future of Business Education

Owners are tired of getting generic advice for their very specific problems

From Overwhelmed Owner to Architect

The 90-Day Zone of Genius Transformation

The $10,000 Hour

Why You’re Trading Diamonds for Pennies

Why I Don’t Do Org Charts

How to Design a Business That Lets You Stay in Your Zone of Genius

Sometimes You Have to Take One Step Back to Take Two Steps Forward

How to Build a Company That Feeds You, Not Drains You

Clear eyes, full hearts, can't lose

Focus Drives Results

The One-Page Strategy That Actually Works

From Gatekeeper to Creator: Why I'm Building My Own Software

(And You Should Too)

The Content Revolution: Why Your Lead Magnets Just Got 100x Better

All Businesses Taste Like Chicken

It’s about getting the basics right

The Future Belongs to Business Owners Who Make Their Own Solutions

Why every business owner should experiment with AI development tools before their competitors do

The Future isn't coming. It's here.

Time to start building

The $5-10K Retainer is Dead

And Most Agencies Don't Know It Yet